Price a WooCommerce or custom-coded storefront by platform, catalogue and features.
E-commerce budgets swing on one decision made early: managed platform or custom code. WooCommerce gets a small shop selling fast on a small budget, while a custom-coded storefront costs more upfront and buys speed, scale and freedom. Pick a path below to see the range for your catalogue.
Open the calculatorWooCommerce is fastest and cheapest; custom costs more but scales furthest.
Select all that apply. Each adds 10–30 store-build hours.
We shoot, write and load the first catalogue for you.
Total store cost
3.6K–5.2K
Median estimate: $4,400
Timeline
3–5 weeks
Annual upkeep
$650/yr
Calculators give a range. A scoping call gives a fixed scope, timeline and budget.
Talk to our teamStore-build hours are the sum of platform baseline, a catalogue allowance of one hour per 10 products, selected feature hours, design depth and optional content entry. Hours are priced at a blended regional rate. WooCommerce baselines a lean setup; the custom-coded option carries the engineering a bespoke storefront and checkout need. Range is ±18% for specification drift.
WooCommerce gets a small shop live fast on a small budget and is easy for a team to run. Custom code costs more upfront and pays back with speed, bespoke flows and no ceiling as you scale. Neither is wrong; it depends on catalogue size, traffic and how unusual your buying flow is.
Clean product data is most of a store. Variants, tax classes, shipping zones and images take real time to get right, and messy imports are the usual reason a launch slips by a week.
A store nobody can buy from is an expensive brochure. Fast product pages, obvious shipping costs and a short checkout move revenue far more than a fancy theme, so spend there first.