RIGGSWARE
Riggware
🇬🇧EN

E-commerce store cost calculator

Price a WooCommerce or custom-coded storefront by platform, catalogue and features.

E-commerce budgets swing on one decision made early: managed platform or custom code. WooCommerce gets a small shop selling fast on a small budget, while a custom-coded storefront costs more upfront and buys speed, scale and freedom. Pick a path below to see the range for your catalogue.

Open the calculator

Your inputs

06 fields

WooCommerce is fastest and cheapest; custom costs more but scales furthest.

Select all that apply. Each adds 10–30 store-build hours.

We shoot, write and load the first catalogue for you.

High confidence

Total store cost

3.6K–5.2K

Median estimate: $4,400

Timeline

3–5 weeks

Annual upkeep

$650/yr

Cost breakdown

  • Store buildWordPress + WooCommerce · 40 hrs$1,200
  • Catalogue setup50 products · 5 hrs$150
  • Features3 selected · 32 hrs$960
  • Design & contentCustom theme · 69 hrs$2,070

Get a precise quote

Calculators give a range. A scoping call gives a fixed scope, timeline and budget.

Talk to our team

Who should use this tool

  • Shop owners pricing a first store
  • Small businesses moving sales online
  • Brands choosing between WooCommerce and custom
  • Founders sanity-checking an agency quote

Data sources

  • Blended regional software rates
  • WooCommerce and headless commerce effort benchmarks
  • Typical payment, shipping and tax integration scope

How we calculate this

Store-build hours are the sum of platform baseline, a catalogue allowance of one hour per 10 products, selected feature hours, design depth and optional content entry. Hours are priced at a blended regional rate. WooCommerce baselines a lean setup; the custom-coded option carries the engineering a bespoke storefront and checkout need. Range is ±18% for specification drift.

Included

  • +Store setup and hosting configuration
  • +Custom theme or template build
  • +Payment gateway and shipping setup
  • +Product and SEO structured data
  • +Analytics and conversion tracking
  • +Admin training and launch support
  • +30 days post-launch warranty

Not included

  • −Ongoing hosting and platform fees
  • −Paid ad spend and campaign management
  • −Product photography beyond the first catalogue
  • −Third-party subscription apps
  • −ERP or warehouse licenses

Factors that move the number

WooCommerce gets a small shop live fast on a small budget and is easy for a team to run. Custom code costs more upfront and pays back with speed, bespoke flows and no ceiling as you scale. Neither is wrong; it depends on catalogue size, traffic and how unusual your buying flow is.

Clean product data is most of a store. Variants, tax classes, shipping zones and images take real time to get right, and messy imports are the usual reason a launch slips by a week.

A store nobody can buy from is an expensive brochure. Fast product pages, obvious shipping costs and a short checkout move revenue far more than a fancy theme, so spend there first.